After a lot of toing and froing, which began way back in February, SRSLY Low Carb has finally put pen to paper and brokered a national supply agreement with NHS, a pivotal sea-change moment for a leading light within the UK ketogenic space.
The blue torch paper was first lit back in 2020 when SRSLY aligned itself with the Daisy Garland trust a fantastic epilepsy-orientated trust supporting those individuals who are resistant to over-the-counter drugs. Nudge forward to September (22), SRSLY’s founder, Andy Welch was approached by Birmingham’s Children hospital who were looking for a credible, ‘one stop’ low carb provider.
Andy is very open about the fact that a lion’s share of his consumer base (80%) first came to his brand in order to tackle underlying obesity issues, whilst an over-arching 50% of consumers embrace the brand to reverse Type 2 Diabetes.
SRSLY was a brand set up by an entrepreneur using exercise (in this instance Iron Mans) to overcome his own depression demons. As we all know, many well-intentioned diets crash and burn on account of deep-set ‘naughty food’ urges (in Welch’s case ‘bready joy,’) so if one can’t quell one’s enthusiasm for traditionally sugar-loaded products, the next best thing is to find ‘healthier living alternatives.
With Birmingham Children’s Hospital a package of generous price discounts and educational support literature was initiated which led in November 23 to the Manchester Hospital Trust joining in with their bigger pool of in-the-know dieticians and suffering patients.
The recently installed National Supply application with the NHS means that SRSLY Low Carb is now at the top of the pile when it comes to tendering for and supplying the whole of NHS UK (including Scotland) with its extensive cupboard of low-carb goodies, because one-stop shops make perfect sense for a fantastic service looking to maximise limited budgets.
According to Andy Welch: “Securing NHS validation was a long, often frustrating process, but at the end of the day my young business’s proudest moment. This is an organisation that is slowly embracing ketogenic teachings (40+ inhouse ketogenic clinicians) so to collaborate with such a respected, like-minded nationwide entity is a real ‘we’re on the right path’ moment.”
