Low-carb powerhouse SRSLY Low Carb has concluded its bridging investment round (31st October), having surpassed its original Seedrs target by 37%, courtesy of 331 backers raising £274,000.
The promising bridging investment means that healthier living pioneer SRSLY Low Carb is financially primed to deliver against ambitious short to mid-term growth plans, underpinning its ‘everyday appeal’ via next stage product innovation, extending its B2C stewardship in low carb excellence and building upon its recent US retail launch.
Launched in 2019 SRSLY by seasoned triathlete and Iron Man newbee, Andy Welch, SRSLY was originally tasked with helping like-minded endurance athletes increase their protein intake without sacrificing their bready appreciation. In no time SRSLY had embraced a more mainstream persona, targeting any ‘nutritional savvy’ individual seeking to lose weight, manage diabetes or improve their health & wellbeing status without short-changing their taste buds.
Welch said: “With 70% of individuals actively seeking out healthier alternatives (Statista) and healthier living season (January) almost upon us, the arrival of new funds will allow SRSLY to enhance both its team and operational make-up to underpin its status as a leading low carb evangelist.”
2023 SRSLY highlights include: revamping its brand identity, extending its reach into jams, condiments & ready meals, securing a prestigious NHS central contract, winning countless foodie accolades (including Food & Drink Federation recognition as emerging SME of 2023) and securing an exclusivity agreement with Gourmet Foods International, which services numerous supermarket chains across all 50 US states.
