Menswear fashion retailer Suit Direct has signed for a new flagship store at Westfield Shopping Centre, Stratford, London. International real estate advisor Savills, acting on behalf of parent company Baird Group, advised on the five-year lease.
The new store comprises 1,731sq ft and will be the blueprint for new shop fit designs going forward. The store offers a flexible shop fit, using quality materials with sustainability in mind. Amanda Argent, Retail Director, said: “we have created zoned areas in the store to allow the customer to shop for all occasions with strategic merchandising and 360 mannequin displays. This space is all about encouraging dwell time for the customer to give them the best in store experience.
“In addition, the store will showcase the new SS24 product ranges which includes our new lifestyle ranges including versatile pieces that seamlessly transition from work to weekend. From tailored blazers paired back with the workwear chino, to smart casual separates knits, t-shirts, polos, linen shirts, which takes the brand in an exciting new direction.”
Today’s deal marks a milestone in Suit Direct’s expansion strategy as it looks to rollout up to 10 stores this year.
Michael Lockhart, director in national tetail at Savills, comments: “We are delighted to have advised our client on the acquisition of their new flagship store in London. Westfield Stratford is one of the leading shopping centres in Europe, and acquiring a new store in this location is a huge advancement towards the company’s ambitious and exciting plans for the future.”
