Sydney Sweeney is stepping into her most magical role yet as Dr. Squatch’s ‘Body Wash Genie’ to launch the male personal care brand’s new Natural Body Wash this October.
With a large majority of men unaware of the ingredients in their current body wash, Dr. Squatch is on a mission to educate and elevate the grooming experience – and who better to support this than Sydney Sweeney. In a series of videos, Sydney stars as the ultimate grooming wish-granter for men and women alike. She gives guys the natural, high-quality body wash made with real soap, ingredients from nature they’ve been dreaming of, leading them to the superior performance and irresistible scents only Dr. Squatch can provide.
The content, which will be distributed across channels including TV, YouTube, Meta, TikTok, Spotify and Pinterest and supported by robust paid media, highlights the transformative power of the new “Real Soap” formula in humorous Dr. Squatch fashion.
Dr. Squatch’s new Body Wash is crafted with 98% natural ingredients, including coconut-derived components that hydrate skin and maintain moisture throughout the day. The ‘Real Soap’ formula is free from synthetic cleansers, allergens, sulphates, parabens, and phthalates, allowing men to wash like a man – not a dish. It’s made with innovative Real Scent-Lock™ Technology in four unique, manly scents that transport users to nature: Coconut Castaway, Wood Barrel Bourbon, Pine Tar, and Fresh Falls.
The Natural Body Wash is available in a pack (£27), 3-pack (£30) or as an individual bottle (£15). Products are available at select Waitrose nationwide and via uk.drsquatch.com.
