The Perfume Shop, the UK’s largest specialist perfume retailer has reported that sales this year in the lead up to Mother’s Day went above and beyond with a staggering 280,916 bottles sold during 9th to 30th March 2025 (14% up vs 2024). With the week leading up to Mother’s Day showing a +56% increase in sales. The Perfume Shop believes that a perfume is the ultimate gift that continues giving to mum long after the day is over. From bestselling classics to fresh new scents, The Perfume Shop can help you choose that statement scent. With personalised messages on their ribbons, to engraving bottles online, there’s a perfume every mum deserves to be treated to.
The Perfume Shop’s sales were driven by a 30% increase in sales of classic perfumes, 3% in new and trending perfumes and a 2% increase in gift sets compared to 2024. Promotional deals also proved popular for Mother’s Day with the website’s busiest day on Tuesday 25th March seeing a 69% increase in perfume purchases compared to last year. 35% of all orders last week were customers making the most of the next day delivery service ensuring they had the perfect gift for their mother figures in time ensuring they were not disappointed.
The perfume retailer’s personalisation services were also in high demand, delivering over 43,688 ribbons (21,500 of these being sold last week) and 1,091 engraved perfumes in the 3 weeks running up to Mother’s Day, showcasing just how personal and special a perfume gift can be for Mother’s Day.
Karen Harris, customer director from The Perfume Shop, commented: “Mother’s Day is one of the most special gifting occasions of the year, and we’ve been thrilled to see so many customers choosing perfume to celebrate the mother figures in their lives. Perfume is such a personal and lasting gift, and this year’s sales have truly reflected that, with a remarkable uplift in both classic and trending scents. Our personalisation services have also been more popular than ever, showing just how much thought goes into selecting the perfect perfume. Whether it’s an engraved bottle or a beautifully wrapped gift set, we’re delighted to have helped so many customers make Mother’s Day extra special this year.”
The top best selling fragrances for Mother’s Day were:
Lancome La Vie Est Belle
Chanel Coco Mademoiselle
Yves Saint Laurent Libre
Prada Paradoxe
Carolina Herrera Good Girl
Mugler Alien
Yves Saint Laurent Black Opium
Chanel No5
Dior Miss Dior
Mugler Angel
