THG Studios, the award-winning creative agency, announces an innovative partnership with Creative Force, the leading platform for AI-driven e-commerce content production management.
The integration of Creative Force enables THG Studios to establish a unified system, that acts as a ‘single source of truth’ for all photography assets through every step of content production, providing THG Studios with unparalleled visibility, control and insight into creative operations. By connecting production workflows directly with clients’ Product Information Management (PIM) systems, THG Studios can ensure seamless movement from product intake to final online placement, reducing time-to-market for brands and maximising efficiency without sacrificing quality.
The collaboration has already seen THG Studios deliver a 98% reduction in QC amends, and camera to PIM in under 24 hours – a game-changing leap for brands that benefit from streamlined, tech-enabled workflows. As the need for brands to optimise content creation continues, THG Studios and Creative Force plan to evolve the partnership in 2025 by leveraging advanced AI and further automation, ensuring THG Studios is fully-equipped to meet this ever-growing demand with an intelligent, tech-powered approach that supports rapid growth and delivers content that connects with audiences faster than ever.
Cat Mellor, director of creative services, THG Studios, said: “When selecting new tools, we look for robust, innovative systems that are scalable and can drive creative production at speed. Our partnership with Creative Force allows us to do just that – cutting production time, enhancing quality, while providing unparalleled efficiency for our clients. It has transformed our photography processes, driving industry-leading AI capabilities into high-volume production, ultimately setting a new standard for what’s possible in ecommerce content.”
Thomas Kragelund, CEO of Creative Force, added: “We are proud to partner with THG Studios, whose integrated approach to creative production sets the benchmark for the industry. By combining our platform with their innovative workflow, THG Studios is achieving a transformative new workflow built for speed, quality, and future-forward creative production.”
THG Studios delivers full funnel creative content that powers digital brands, offering solutions for branding and strategy to 360-degree creative and social-first campaigns, packaging design, production at scale, videography, photography and set build. Operating from one of the biggest state-of-the-art creative studios in Europe, with over 135,000 sq ft of creative space, THG Studios has the in-house production facilities and talent to deliver projects at scale, backed by THG Ingenuity’s proprietary tech, data and user-research.
THG Studios has been the creative driving force behind the global growth of THG’s own digital brands including Myprotein, ESPA and LOOKFANTASTIC. Over the last 12 months, THG Studios’ roster of clients has grown to include the likes of Disney, Asda, Matalan, Homebase, Avolta, The Overlap, Sky Bet, Toblerone, Ed Sheeran, Wolsey and Manchester City.
