Plant-based food company THIS™ is kicking off Veganuary with a bang – or rather, a cluck – by launching two hyper-realistic, delicious plant-based chicken products; THIS™ Isn’t Chicken Kyiv (chilled) and THIS™ Isn’t Chicken Wings (frozen).
A Veganuary meal upgrade, the Kyiv hits shelves from 1st January in Sainsbury’s and the frozen plant-based chicken wings from 6th January in ASDA and 13th January in Morrisons.
A tasty plant-based twist on the classic chicken dish, THIS™ Isn’t Chicken Kyiv (250g) is available from Sainsbury’s from 1st January at £4.95. Made from soya and fava protein, stuffed with a burst of wild garlic plant-based butter, and a crispy sourdough breadcrumb – it delivers on taste, protein and has a succulent texture. The ‘retro’ dish has never gone out of fashion, and is a favourite in homes across the country.
Available in Morrisons from 13th January in the freezer aisle, THIS™ Isn’t Chicken Wings (110g) priced at £3.75 offer a hyperrealistic plant-based alternative to wings that even carnivores will love. The skin on wings promise an unparalleled sensory experience, and have a seaweed-based crispy skin that mimics the texture and taste of traditional chicken wings. Packed with protein and fibre, the wings are also lower in saturated fat compared to their meat counterparts, making them a better option for all wing lovers. Offering incredible versatility that’s perfect for any cooking method – whether marinated and baked, deep-fried, or air-fried, they deliver that same crispy, juicy experience you love from traditional wings..
Mark Cuddigan, CEO of THIS™, commented: “Whether you’re fully plant-based or just plant curious this Veganuary, get ready, because THIS™ changes everything. We’re always pushing the boundaries when it comes to plant-based food innovation and our new Kyiv and frozen wings give consumers meat-free options that don’t compromise on flavour or texture. It’s delicious, it’s nutritious, and it’s a step closer to a world where animals aren’t food.”
THIS™ continues to lead growth amongst meat-alternative brands, adding over £5m RSV in the last 12 months, (+32.7%), continuing to buck the trend in the broader category.
Watch THIS™ space for a new campaign launching in January…
