It’s official. P&G brand, Flash, has been revealed as the top cleaning brand in new online research by Product of the Year, with almost half (43.6%) of the 600 UK consumers voting it as their number one. Other brands, including Dettol (24%), Method (16.4%), and Mr Muscle (16%) also drew votes.
Photo by Polina Tankilevitch
Consumers were then asked to vote on the most important factors to them when buying a cleaning product. Half of the respondents (46.9%) most valued ‘multipurpose’ cleaning products, 25.2% are most motivated to buy products that are ‘kind to the planet’, a quarter say a ‘nice scent’ is most important to them and product ‘design/shape’ attracted the least votes (3.1%).
“Demand for cleaning products is on a steady incline, but with demand comes competition,” says Helga Slater, MD, Product of the Year. “Our mission is to provide recognition, to unearth the very best of the best, the innovators who are shaping the future of this category. Over the years, we’ve spotlighted all manner of products that serve customers’ daily needs and deliver true innovation from compact, dissolvable laundry detergent sheets to compostable wipes and anti-bac sprays that make grab-and-go cleaning jobs a breeze. We’re now putting a call to the next-gen of trailblazers in the category to enter before the deadline which is fast approaching. Don’t miss out!”
There is less than a week left to enter Product of the Year, the UK’s largest consumer-voted innovation survey. If you think your product has what it takes, enter here: www.productoftheyear.co.uk.
