In November, Valeo Foods launched “Maple Crest 100% Pure Canadian Maple Syrup” in Sainsbury’s, which has driven category growth and already achieved a 2.6% value share of the total maple market and complemented Valeo Foods’ premium organic syrup brand Buckwud. The launch of Maple Crest Pancake Syrup completes the company’s proposition in the maple category.
Maple Crest Pancake Syrup will be available from February 5th at £3 MRSP for a 330g jug.
Samantha MacNamara, marketing manager at Rowse, said: “We’re delighted to be collaborating with our Canadian business to bring authentic Canadian syrups in the UK.
“The Bernard family produces all their syrup based on long-standing Canadian tradition and craftmanship, and we are very proud of the quality and design of this new product, which we believe will prove very popular with pancake lovers looking for that genuine pancake house flavour and experience.
“For consumers and retailers, it also brings to the market pancake syrup using authentic premium Canadian maple syrup at a great value entry point to the category, meaning we now offer great quality syrups across the category, catering to all tastes and household budgets.”
