Whistl Mail and Doordrop Media have retained their JICMAIL Platinum Partner accreditation for another year, underscoring its continued commitment to data-led advertising mail.
The status was reinforced following Whistl’s demonstration of continuous endorsement and promotion of JICMail data and tools internally and with customers. It also includes the achievement of Whistl sales teams attaining Gold-level JICMAIL training during 2025.
JICMAIL, the Joint Industry Committee for Mail, provides the UK’s industry-standard audience measurement data for direct mail, including partially addressed mail, door drops and business mail. Platinum organisational accreditation is the highest recognition awarded by JICMAIL and is reserved for companies that have fully embedded JICMAIL data across their business operations.
“We are delighted to be recognised as a Platinum Partner by JICMAIL,” said Laura Sanjurgo, commercial director at Whistl Mail. “It is a testament to our continued dedication to helping customers and the wider industry understand the effectiveness and value of mail. JICMAIL has been instrumental in reshaping media buyers’ perceptions of mail and reinforcing its role as a powerful and trusted channel within today’s marketing mix.”
Mark Davies, managing director, Doordrop Media, said: “Whistl is simply over the moon to be awarded Platinum status by JICMAIL, an affirmation of the way the team has embedded it into our business. More and more of our conversations are starting with the insights delivered by JICMAIL, particularly with the heightened engagement in consumer behaviour witnessed over the last five years and we quite frankly couldn’t be without it nowadays.”
Advertising mail is the UK’s third-largest media channel, with an estimated annual value of £1.1 billion. JICMAIL provides comparable planning and measurement metrics to those used across other media channels, enabling mail to be planned and evaluated as part of integrated media campaigns.
