White Stuff, the British fashion and lifestyle retailer, will be opening in London Gatwick’s North Terminal in late November. The opening will be the brand’s first airport store and follows a series of store openings and new concessions to bring the brand to more customers across the UK.
The 1044sq.ft store has been specifically designed with travel in mind and features White Stuff’s new mobile payment system, so instead of a standard till customers can pay from anywhere in the shop. Customers will find the best of White Stuff’s collections of thoughtfully designed womenswear and menswear ranges, including the latest Autumn/Winter and Christmas collections. Customers will also be able to browse and buy White Stuff’s unique, high-quality seasonal items to help them get into the holiday spirit – including swimwear, summer dresses, t-shirts, shorts and linen.
The store will be located in London Gatwick’s newly redeveloped North Terminal departure lounge, More than £10million has been invested in contemporary seating and flooring, planting inspired by the surrounding West Sussex countryside, and a new orientation zone, providing passengers with a more personalised experience, and better reflecting London Gatwick’s status as a major international airport.
The London Gatwick opening is one of eight openings and relocations for White Stuff in 2024 that has brought the brand to more city centres, shopping malls, retail parks and now airports across the UK. It forms part of White Stuff’s transformation strategy to become a modern, multichannel brand, and grow its presence in the UK.
White Stuff now operates 123 shops and 54 concessions across the UK and serves over 1.3 million customers a year through its stores and website whitestuff.com.
Tracey Verghese, White Stuff’s trading director, commented: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year. Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.
“London Gatwick marks our 8th opening or relocation in 2024, as we continue to extend White Stuff’s reach and customer base. We can’t wait to meet all the travellers, especially those who may not have experienced White Stuff before.”
Bozena Stoiceva, account lead speciality retail, London Gatwick said: “We are really excited to be welcoming White Stuff’s first airport store later this year. White Stuff is a premium British brand and will be a popular addition to the North Terminal, which has recently undergone a multi-million-pound redevelopment.
“We are delighted top brands continue to see the value of having a presence at London Gatwick, with our fantastic array of more than 220 global destinations and diverse passenger demographic proving a big draw.”
