Whittard of Chelsea, a market leader in tea, coffee, and hot chocolate, has today launched their first-ever TV commercial ahead of Mother’s Day, filmed with Team ITG.
Video and photography teams from Team ITG, the technology-led, multichannel marketing activation business, produced the advert on location, while also capturing a suite of lifestyle and product photography to be used across in-store POS, e-commerce and social media for the Mother’s Day campaign, as well as future Whittard projects both in the UK and internationally.
Despite being established in 1886, it is Whittard’s first-ever TV commercial, which Team ITG helped to produce in under seven weeks for rollout in the lead-up to Mother’s Day, to encourage customer activity around gift-giving.
James Chittenden, Creative Officer, Team ITG, said: “We are proud to support Whittard in the creation of their first-ever TV commercial, ideated and produced through our one-team approach as we delivered bespoke assets for this emotive, heart-warming and integrated campaign. Our world-class team proposed a range of concepts for the advert before executing an array of feature-rich content for multichannel application. Combining our two engines of agency services and technology enabled us to create an agile campaign in a matter of weeks, with this advert representing a landmark moment for a heritage British brand.”
The commercial will be launched today to Sky customers via AdSmart, themed around the mantra “a gift as unique as them.”
Nathan Smith, CEO, Whittard of Chelsea, said: “We are excited to launch our first TV campaign and it is a fantastic opportunity for us to share the Whittard brand with both new and existing audiences. We’ve chosen to run the TV ad in the build-up to Mother’s Day as our unique products make for the perfect gifts. We look forward to sharing a bit about us and hope the advertisement helps spark awareness and curiosity amongst our target audience.”
Localised executions of the advert will be featured across Manchester, Oxford, and Glasgow, where Whittard have prominent stores, increasing their brand awareness and in-store footfall as they aim to encourage customers to buy gifts ahead of Mother’s Day.
