In alignment with its ecosystem strategy and updated brand positioning, Zalando today announces the launch of Zalando Partner, a unified grouping of partner-facing services and offerings on Zalando, creating a more cohesive and consistent experience across partner touchpoints. This initiative highlights Zalando’s commitment to building a leading European fashion and lifestyle ecosystem in e-commerce and is designed to further enhance partners’ success on the platform.
With Zalando Partner, all partners can now visit a dedicated website that provides seamless access to Zalando’s partnership models such as wholesale, partner program, and connected retail, along with marketing and logistics services, all within one unified experience. This integration ensures that fashion and lifestyle brands on Zalando can fully leverage the available tools and support to elevate their e-commerce business.
“With the launch of Zalando Partner, we are unifying our partner services into a single, streamlined experience and taking a significant step towards our goal of building a leading European fashion and lifestyle ecosystem, differentiated through quality,” says Andreas Antrup, senior vice president Partner Services at Zalando. “This move underscores our commitment to equipping our partners with the tools they need to excel in a competitive e-commerce landscape. By simplifying access to our marketing and logistics services, we are empowering brands to fully leverage Zalando’s platform and drive their success.”
To simplify and clarify the partner experience further, Zalando’s 360° retail media unit is rebranded and renamed to Zalando Partner Marketing Services, formerly Zalando Marketing Services (ZMS). The rebranding comes with enhanced marketing services, including the new Customer Journey Compass, a feature which helps partners better plan and assess marketing activities from awareness to conversion, as well as address the growing need for engaging and inspiring customer experiences. This feature will initially be available to a selected group of partners, with whom Zalando Partner Marketing Services will work closely to gather feedback and further develop the feature, optimising it before making it accessible to a broader partner base.
