Vapoura, the brand-new premium English rum brand, has launched Vapoura Gold and Vapoura Spiced. Born out of a passion for and celebration of the sugar-cane spirit’s rich history and mystique, Vapoura is the ultimate rum for the bold.
‘Traditionally untraditional’, Vapoura champions boldness in innovation by using ground-breaking distillation techniques* to create a variety of complex and beautiful notes in each bottling. Both expressions have been painstakingly refined and distilled in small batches using traditional copper pot stills to maximise the building blocks of sensory delight beyond the bottle. The result – a truly unique, sippable spirit.
With the overall rum category up by 83.5% in 2023 so far**, Vapoura is spearheading the rise of the UK’s ‘Rum Renaissance’. Taking its unique name from the ‘vapourer moth’, an ode to beauty emerging from darkness, Vapoura is igniting excitement within rum aficionados old and new and seeks to broaden and brighten the category for exploratory, discerning drinkers.
- Vapoura Spiced Rum is a true masterclass in alchemy and the embodiment of boldness. From citrus notes of blood orange that are complemented with fresh turmeric and cracked black cardamom.
- Vapoura Gold Rum is unique in its refinement and elegance with a depth of flavour because of its unique yeast strain method. With a swirl of vanilla and a hint of tobacco and chocolate, top notes of caramel persist.
Vapoura is perfect for sipping neat, or as the ultimate ingredients to elevate classic or newly concocted cocktails to new heights. A true masterclass in the art of rum-making, Vapoura is passionately revitalising the rum experience, daring drinkers to broaden boundaries with every sip and serve.
Charles Barkley, CEO and co-founder of Vapoura Rum, commented: “After years of refinement, we are immensely proud to introduce Vapoura to the UK. We embody a genuinely premium rum experience, that is 100% produced and developed on English soil. Selecting the right notes and ingredients to elevate the raw molasses has been perfected by our Master Distiller Dr John Walters, affectionately known as The Rum Wizard, and has opened our eyes to the sheer quality of rum Vapoura is able to create. Combining a traditionally artisanal approach with our proprietary distillation process, we have created a liquid that truly bring sexperimentation to the booming rum category”
Vapoura Spiced Rum (70cl), 42% ABV is available to purchase now from vapourarum.com for £55.00. Vapoura Gold Rum (70cl), 42% ABV is available to pre-order from vapourarum.com for RRP £65.00. Additionally available to enjoy exclusively at select London bars including The Mandrake Hotel.
