Campari Group is bringing its flagship aperitif brand: Aperol into the ready-to-drink category for the first time, with the launch of Aperol Spritz TO GO – a canned format set to unlock incremental occasions and drive growth in the UK’s buoyant RTD segment, currently up 23.1% YoY.
Backed by the strength of the Aperol Spritz as the #1 cocktail serve in GB on-trade[2], the new launch is primed to drive incremental value by attracting both existing brand loyalists and new-to-category shoppers – including younger audiences – seeking trusted, bar-quality serves in convenient formats. Available now and rolling out across convenience, major grocers and wholesale, the launch responds to growing shopper demand for premium, recognisable cocktail serves in convenient formats. For retailers, it offers a high-impact addition to the fixture, combining strong brand equity with unmissable shelf presence through Aperol’s distinctive, signature orange.
Rooted in Aperol Spritz’s “L’Unico. Per Tutti” message, the format retains the brand’s iconic serve – delivering its classic bittersweet orange and sparkling profile in a consistent format, ready to be enjoyed chilled and straight from the can. At 5% ABV, it is optimised for sessionability and is perfect for outdoor and on-the-go occasions, helping retailers capture incremental spend as consumers enjoy the warmer weather this summer.
“Aperol Spritz has become a symbol of contemporary social style, and this new ready-to-drink format opens the door to new moments and places while staying true to the spirit that has defined Aperol for over a century,” said Andrea Neri, managing director of House of Aperitifs at Campari Group. “We are proud to bring that Aperol DNA and premium quality with the launch of the new format, heralding a new era for our beloved brand. As distribution builds, we’ll be working closely with our retail partners to drive visibility and rate of sale, particularly across key seasonal peaks where they can capitalise on the ongoing premiumisation of the category”.
