Iced coffee season is well and truly upon us, but it’s about to get a little bit more delicious as Baileys is opening its first-ever iced coffee pop-up experience this month: The Baileys Little Treat Café.
At the Baileys Little Treat Café, Baileys will be giving iced coffee lovers a decadent way to treat themselves, in collaboration with Caffè Nero. Popping up at The Pink Store in London (129 Bethnal Green Road, E2 7DG) this new indulgent experience will be open across two weekends from 19th – 20th and 26th – 27th July from 12-6pm.
As Baileys kicks off its brew-tiful summer weekends with The Baileys Little Treat Café, Britain’s iced coffee fixation shows no signs of slowing down, with nearly half of Brits ordering an iced coffee on the go at least once a week (World Coffee Portal). Iced coffee is also still dominating on social media with #icedcoffee garnering over 10 billion views on TikTok and more than 3 million posts on Instagram (Keane) and overall conversation increased by 20.76% over the past year (Tastewise).
Together with Caffè Nero, the Baileys Little Treat Café will be serving up three brand new delicious Baileys-infused iced coffee creations from ‘The Little Treat’ Collection, crafted to match every iced coffee personality and influenced by the hottest flavour trends:
- Baileys Tiramisu Iced Coffee
- Baileys Pistachio Chocolate Iced Coffee
- Baileys Millionaire Shortbread Iced Coffee
Whether you’re into rich, nutty notes, layered dessert flavours or prefer a classic iced Americano there’s will be serves to satisfy every craving, expertly prepared by Baileys baristas. The first 100 people will also receive their order for free each day, making The Little Treat Cafe the ultimate treating destination.
Baileys is partnering with Caffé Nero to bring premium, specialty coffee to the experience and visitors to the space will also be the first to try a brand-new non-alcoholic Baileys flavoured syrup.
Inside the Baileys Little Treat Café, every detail has been designed to delight — from the scent of fresh coffee and Baileys in the air, to the rich cream and mocha hues and playful pops of colour. It’s a fully immersive experience where flavour meets fantasy — and iced coffee becomes more than just a drink. Once guests have grabbed their iced coffee they will be able to relax with their drink in the Iced and Easy Lounge. Designed to be a home-away-from-home, guests will be able to chill-out, sip, snap pictures and get their hands on a curated selection of playful, Baileys iced coffee merchandise which fans can’t get their hands on anywhere else.
Charlotte Gibbon, director of gins, Pimms, Baileys, and non-alc at Diageo GB, said: “It may be iced-coffee season, but there isn’t a more deliciously iconic duo than iced coffee and Baileys, and this summer, it’s going to be the serve of the season. We love coffee and Baileys so much, we’re inviting audiences to step into our first-ever iced-coffee experience: The Baileys Little Treat Café – because everyone deserves a little treat, and this immersive experience is for just that – treating yourself!”
James Flett, head of marketing, Caffe Nero UK at Caffè Nero, said: Our speciality, premium coffee creates the perfect iced coffee experience and we’ve seen huge demand for our iced coffee range in recent years. Collaborating with Baileys is a fantastic chance to bring together two iconic brands and flavours into delicious new recipes. We’re so excited to share more details about the next phase of our partnership with Baileys… so watch this space!”
