The UK’s Number One Dry Shampoo announces exciting sampling activity in August, targeting festival goers at eight popular festivals near London and Leeds.
The vibrant Batiste Pop-up locations will be situated in Soho, London, and Leeds City Centre, making it easy for festival enthusiasts to experience Batiste firsthand and grab a mini dry shampoo perfect for the festival season.
In light of a recent report highlighting that Gen-Z tend to try a new festival each year driven by their interest in seeking out new experiences, Batiste’s presence at these key locations aims to solidify Batiste’s association with festivals, particularly among this audience. By being there at every step of their festival journey, Batiste helps to empower consumers to own the occasion and express themselves confidently, keeping their hair feeling fresh throughout their festival adventures.
Visitors can enjoy:
- A photo op flower wall perfect for Instagram-worthy moments
- A DJ to keep the energy high and the beats flowing
- Samples of Batiste products and a hair station for quick touch-ups
- A special appearance by the Batiste mascot at the London location
Event Details
- London Pop-Up: 9-10 August, Soho Square, 10am-6pm
- Leeds Pop-Up: 16-17 August, Briggate Central Section, 10am-6pm
