Cult performance footwear brand, R.A.D® has unveiled its latest colourway for its debut super-trainer: the Choccy Milk R.A.D® UFO, dropping on 17th September. To celebrate the launch, R.A.D® has teamed up with premium British dairy maker, Tom Parker Creamery to produce a limited-edition chocolate milk, uniting elite technical footwear with a runner’s favourite post-run beverage for the ultimate long-run pairing.
Since launching in 2022, R.A.D® has disrupted performance footwear by fusing elite technical specs with subcultural style. Grounded in the euphoria of training, this new colourway celebrates the ultimate post-run reward: an ice-cold chocolate milk.
The release translates the timeless comfort of ice-cold chocolate milk onto the R.A.D® UFO’s technical silhouette, combining a rich chocolate brown and cream colourway with subtle, milk-inspired details.
Purpose-built for high-mileage marathon training, the flagship R.A.D® UFO chassis delivers maximum energy return and responsive cushioning to carry runners through their most demanding long runs.
Enter Tom Parker Creamery, producers of Britain’s finest chocolate milk – a beverage long considered by distance runners as the ultimate post-workout cheat code. Naturally packed with the optimal ratio of carbohydrates and protein (3:1) required for rapid muscle rebuilding, chocolate milk is the ideal nutritional pairing for the high-performance UFO super-trainer.
Together, the brands close the loop on marathon prep during peak training season: where rigorous sessions meet a deeply rewarding recovery ritual.
Ben Massey, founder of R.A.D®, comments: “I think this is one of our coolest collaborations to date. I’m hoping we’ll start a movement of chocolate milk drinking fiends. In an age when everyone is trying to optimise everything – just keep it simple: eat real food and enjoy what you put in your body. You cannot beat a choccy milk after a hard session. In peak training season, I’d have one daily…now I have one anyway. Tom Parker Creamery is the greatest chocolate milk on the planet.”
R.A.D® CHOCCY MILK SNEAKER SPECS
Engineered on R.A.D®’s signature high-cushion UFO chassis, the Choccy Milk Sneaker blends peak performance with playful storytelling.
With a rich chocolatey palette inspired by Tom Parker Creamery’s famous chocolate milk.
Price: £180 / $200
Bypassing typical technical shoe marketing, this collaboration celebrates the pure joy of refuelling with an ice-cold glass of choccy milk. The R.A.D® Choccy Milk UFO and Tom Parker Creamery chocolate milk pairing brings that exact feeling from the fridge straight to the pavement.
The Choccy Milk R.A.D® UFO will be available from https://uk.rad-global.com/ on 17th September.
