Cygnet, the voice of luxury gin, will open the Cygnet Trophy Lounge at Sartoria Savile Row from 8 June to 12 July 2026, marking its three-year official partnership with the Lawn Tennis Association (LTA) and the HSBC Championships at Queen’s Club. For five weeks, Sir Terence Conran’s Sartoria becomes Cygnet’s London home for the Summer of Tennis: a space where guests can follow live tennis throughout the season, surrounded by a curated installation of memorabilia from the LTA, and discover the Cygnet Smash Fizz, the brand’s signature serve created especially for the occasion.
The programme of events includes the Grand Opening on 8 June, hosted by Cygnet co-founder Katherine Jenkins OBE; an evening for our hospitality industry partners on 15 June; a watch party for the men’s final at the HSBC Championships on 21 June; a Women in Tennis celebration on 27 June, also hosted by Katherine Jenkins; and a screening of the Wimbledon Gentlemen’s Singles Final on 12 July.
The Cygnet Smash Fizz is built for the British grass court summer. Created by Cygnet Brand Ambassador Gabriele Sasnauskaite, the serve draws on the silky character of Cygnet 22, distilled with twenty-two botanicals including Mānuka honey, and pairs it with fresh strawberries, elderflower liqueur, lemon juice and basil, topped with soda. It belongs to the rituals the season has always celebrated: long afternoons in the sun, strawberries at their peak, and the right drink in hand as the light fades over the courts. A non-alcoholic version made with Cygnet Infinity is also available.
The Cygnet Smash Fizz will be served from 8 June at the Cygnet Trophy Lounge at Sartoria and at selected bars during the HSBC Championships at Queen’s Club. It will also be available at leading on-trade partners across the UK, including 5 Hertford Street, Bluebird Chelsea, Bluebird City, Oswald’s, Pillar Hall, The Welsh House Collection across its five Welsh venues and The Wine House.
A curated selection of further on-trade partners will mark the Summer of Tennis with their own Cygnet-led summer serves, each shaped by the venue’s character. Confirmed venues include, Kwant, Flute at The Broadwick (serving “A Thousand and One Hands”) and Gattopardo. Individual serve names will be revealed at each venue through the season.
Vedran Milosevic, global managing director of Cygnet, said: “To our trade partners, thank you. Your belief in Cygnet brings the season to life beyond Sartoria and Queen’s, and is the foundation of the lasting relationships we are proud to build. The Cygnet Trophy Lounge is a celebration of hospitality, partnership and shared standards of craft, and we are grateful to the venues and teams championing the brand throughout the Summer of Tennis.”
Katherine Jenkins OBE, Co-founder of Cygnet, said: “There is something about British summer tennis that has always felt special to me. The traditions, the elegance, the sense of occasion. To open Cygnet’s home for the season at Sartoria, in the heart of Mayfair, feels like the most natural place to gather friends and celebrate everything we love about the season.”
Cygnet, co-founded by Katherine Jenkins OBE, was built on a commitment to timelessness, craft and the pursuit of excellence: the same values that define British tennis.
Further details on the Trophy Lounge programme, including the Women in Tennis celebration on 27 June, will be shared in the coming weeks.
