The UK’s leading Asian QSR brand Chopstix has unveiled its latest financial figures – for the year to 31 December 2025 – revealing strong sales and profit growth, in the first full year under auspices of parent company QSRP.
As part of QSRP, the European restaurant platform owning a majority stake the business posted underlying profits (EBITDA) surge of 31% to £12.5m.
Revenues derived from owned, or ‘equity’, stores, rose 7.6% to £75m, while systemwide sales – including revenues achieved at stores operated by franchise partners too – were up 10.2% to £116m.
The group, led by Managing Director Jon Lake and backed by shareholders QSRP and co-founders Sam Elia and Menashe Sadik, and has seen continued growth in the UK adding 21 new stores in 2025, taking the estate to a total of 169. This has furthered the brand’s ambition to be the largest Asian QSR on the continent, with Chopstix moving into mainland Europe in January 2026, opening its first France store, in central Paris.
With a core ambition to accelerate brand growth across the UK and Europe, the group continues to focus on high-traffic, prominent, and thriving locations, including high streets, shopping centres, and travel hubs for its new sites.
The flexibility of format continued to be a huge growth driver for the brand, the company said, with Chopstix able to operate in a broad range of formats including modular units and express sites which can operate within convenience stores.
Growth of store footprint and revenue had been achieved through a mix of both equity and franchise sites, with Chopstix further strengthening relationships with franchise partners during the period, opening high-profile stores with Butlins, Haven and Welcome Break and Scotmid
Alongside investment in new locations, Chopstix underwent a significant visual brand identity elevation for its stores over the account period, rolling out brand new visuals, improved operational approaches and new digital-order kiosks, strengthening customer satisfaction with a Social Review score of 4.74.
Under the backdrop of tightening consumer spend, Chopstix has focused heavily on fortifying its value proposition, rolling out new Flavour Savour Menus and strengthening its meal-deal offer, with an increase in the number of transaction upgrades to a meal deal of 51% over this period.
Beyond its restaurant estate, Chopstix has also strengthened its retail proposition, launching the brand’s first frozen ready meal range available through 400 Iceland and Food Warehouse stores nationwide, with encouraging sales in its first year, post launch. Retail growth continues to be a focus for Chopstix with the brand also launching its first range of pot noodles in Q1 2026, further diversifying the ways in which consumers can enjoy and engage with the Chopstix brand and its products.
Chopstix Group continues to make investment in its people a priority. In 2025 the business launched a partnership with learning disability charity MENCAP through a Supported Internship Programme. During this time, Chopstix has helped several young people with a learning disability gain valuable work experience, leading to meaningful career opportunities and fostering inclusion within its teams.
Commenting on the performance, Jon Lake, MD of Chopstix Group, said: “We’re delighted to share these results, which illustrate our remarkable growth across what was perhaps the most significant year in the history of the business. Our first full year trading under QSRP has delivered a very strong financial performance with all areas of the business contributing.
“In a transformational 12-month period, aligned with QSRP we evolved our brand, the business achieved significant growth in both revenue and underlying profit. This could not have been possible without the incredible efforts of our people, so to all of them I share my sincere thanks.
“The business is now accelerating at pace as we continue to explore new territories including mainland Europe. With huge brand equity, a strong financial foundation and a highly-flexible operating model, Chopstix is in an incredible position to achieve our long-standing ambition of becoming the largest Asian QSR brand in Europe.”
Kevin Derycke, CEO of QSRP, said: “Long before our strategic investment in Chopstix, we held the belief that the brand could become a leading QSR player across Europe, and the financial results from the first-year trading under QSRP has confirmed that view.
“The brand offers a distinct point of difference in all markets we operate in, while the flexibility of format and operational excellence make it highly scalable and primed for accelerated growth from this strong base. We congratulate our Chopstix colleagues on an exceptional year of trading.”
