This summer’s hottest double act: Pringles and Cheez-It are joining forces to present the first ever Flavour Fest ‘25, two weeks of unmissable wholesale depot takeovers, showcasing how retailers can drive sizzling snacking sales in a key season for convenience.
The co-branded activation will run from 16th June to 10th July at major depots across the UK – from Springburn to Tottenham – and will see a raft of exciting in-depot activity. Retailers in attendance will have the chance to sample new flavours, enjoy unbeatable ‘one-day-only’ offers including 50% POR deals, enter exciting prize giveaways, and access exclusive Point-of-Sale bundles to drive visibility and sales of both brands in store.
Dedicated Pringles and Cheez-It representatives will also be on hand to provide expert guidance, category insights and actionable merchandising strategies to help retailers maximize the snacking opportunity and boost their bottom line this summer.
The Snacking category is worth nearly £3 billion in the UK and has a huge role to play in symbols and independents due to its high frequency of purchase and substantial profit potential.
Since launching in the UK last year, Cheez-It has been a standout performer in the category, having been named the largest crisp NPD in 2024. This, along with Pringles’ strong market presence, makes both brands key players in driving consumer demand.
Rebecca Worthington, salty snacks marketing Lead at Kellanova, said: “The convenience channel plays a crucial part in our brand’s overall retail strategy, so we’re excited to hit the road and connect with retailers from across the country during our inaugural Flavour Fest ‘25.
“We want retailers to walk away not just with great deals, but with ideas, tools, and confidence to drive their snack sales. Flavour Fest ‘25 is all about supporting the convenience channel and helping them make this season a standout success. Don’t miss it!”
For more information about Flavour Fest and participating wholesale depot locations, click here: https://www.stockitcheezit.com/en/cheezit-brandsite.html
