Diablo Wine, known for its bold, intense flavours and devilish allure, is excited to announce an exclusive sponsorship with The Devil Wears Prada, a new Musical. The sponsorship celebrates the fusion of high fashion and the world of wine, offering a one-of-a-kind experience for theatre lovers, fashion enthusiasts, and wine connoisseurs alike.
This unique partnership between Diablo and The Devil Wears Prada a new Musical promises to deliver a series of exciting activations that capture the glamour, ambition, and flair of the beloved movie and its stage adaptation, with the music written by all-time legend, Sir Elton John. Starring Tony award nominee, Vanessa Williams, best known for her celebrated TV roles in Ugly Betty and Desperate Housewives, as the iconic Miranda Priestly. Joined alongside Georgie Buckland, making her West End debut as Andy, Amy Di Bartolomeo as Emily, and Matt Henry MBE as Nigel.
Launched in 2018, Diablo is a bold, rebellious wine brand born from the volcanic soils of Chile, offering six distinctive wines that defy convention. Diablo’s “Disobediently Good Wines,” defy convention in the pursuit of better – reflecting its unconventional approach to blending varietals in daring ways to create unique flavour profiles that stand out. Each wine embodies the fiery spirit of the New World, challenging norms with creativity and imagination. From blending techniques to striking presentation, Diablo is committed to breaking tradition and delivering an extraordinary wine experience for those who crave the unexpected. With every bottle, Diablo redefines what wine can be—bold, daring, and unashamedly unique.
Like Diablo Wines, the story of The Devil Wears Prada is about daring to stand out, embracing your identity, and making a bold statement. This collaboration invites fans of both brands to experience the thrill of the stage and the taste of indulgence, wrapped in a world where fashion reigns supreme.
Diablo wine is available from Tesco, ASDA, Sainsburys and Morrisons starting from £10
The Devil Wears Prada a new musical starts on 24th October 2024 at the Dominion Theatre, Tottenham Court Road, London
