As Haier marks a major milestone of 40 years in business, the global leader took time to reflect on its four decades in business transforming the lives of people with innovation and excellence in smart home technology. For 40 years, the brand has been at the forefront of the smart home, constantly growing and responding to the needs of consumers. To celebrate this milestone, Haier held its 40th Anniversary Celebration in Qingdao, China, its birthplace, and embraced the theme: “Evolution Begins with Connection, Ecosystems Know No Boundaries.”
From its humble beginnings as a small refrigerator factory in Qingdao in 1984, Haier has become one of the most influential brands in the world, holding the No.1 position in Euromonitor’s Global Major Appliances Brand Rankings for 16 consecutive years. Its evolution has been driven by groundbreaking management practices, technological innovation, strategic acquisitions, and an unwavering focus on consumer needs. Today, Haier serves customers in more than 160 countries and regions with a diverse portfolio of products, scenarios, and ecosystems designed to enrich everyday lives.
Through relentless research and development, Haier has pioneered industry advancements, creating innovative smart home products and energy-efficient appliances that redefine modern living. The company’s leadership on the Internet of Things (IoT) and smart home technology underscores its commitment to the future. By integrating artificial intelligence into its Smart Home ecosystem, Haier delivers interconnected, intuitive solutions that make daily life more convenient and efficient.
Sustainability is a cornerstone of Haier’s mission. The company leads in eco-friendly innovation, implementing energy-efficient solutions, and environmentally responsible operations. Beyond products, Haier is committed to corporate social responsibility, advancing education, healthcare, and disaster relief globally.
Reflecting on Haier’s journey, Zhou Yunjie, Chairman of the Board and CEO of Haier Group, said, “Since Chairman Zhang founded Haier in 1984, our journey has been defined by sincerity, innovation, and entrepreneurship. For 40 years, we’ve remained committed to ‘sincerity forever,’ maintaining zero distance with our users, and embracing the philosophy of ‘The highest goodness is like water,’ contributing selflessly to society.”
Zhou expressed heartfelt gratitude by addressing the following groups:
- To Haier’s global users: “The trust of over a billion global users has shaped Haier into what it is today. Your feedback and encouragement inspire us to continuously innovate and improve.”
- To Haier’s partners: “You are not just collaborators but cherished friends and co-creators of shared value.”
- To Haier’s founders and employees: “Your vision and dedication are the backbone of our success. Every Haier entrepreneur shines brightly in their role, wherever they are, and behind each one is the silent support of countless family members. You are an indispensable force driving Haier’s growth- thank you!”
- To society and peers: “Your guidance, support, and challenges motivate us to exceed expectations.”
Diego Perrone, Managing Director of Haier UK & Ireland, said, “This is a huge milestone for the business and we are so proud of all the developments and innovations that we have achieved. 2025 is set to be an exciting year for the brand as we continue on our journey to bring innovative appliances to consumers based on their needs as we are always operating on a zero distance to consumer approach.”
As Haier celebrates this milestone, it remains unwavering in its pursuit of innovation. From intelligent manufacturing to sustainable development, Haier will lead the next wave of smart living, ensuring a legacy of inspiration and evolution for generations to come.
Haier remains committed to producing high-quality, noise-reducing appliances that support modern households in maintaining efficient, peaceful home environments.
