Heverlee, the Premium Pilsner Lager has extended its format range to include a 10 x 440ml can pack for the first time. The new pack has launched in Morrisons stores in Scotland, and is available to wholesale and independent convenience retailers, with listings in two of Scotland’s largest wholesalers United Wholesale Scotland and Filshill.
The cans are in recyclable cardboard outer packaging, which features a carry handle and a quick tear-open fold, for convenient storage and access. Heverlee is also available in 4x440ml cans and 660ml bottle.
From 22 November (for a limited time only), Morrisons will be giving shoppers a chance to pick up a complimentary pint glass when purchasing either the 4 or 10 pack, in store.
“We know that consumers love the convenience of can and formats that suit more occasions, so a 10x440ml pack was a natural progression for the brand. It gives consumers the convenience of can, along with great value and the ability to stock up for longer,” says Michael McAdam, Brand Manager for Heverlee.
He adds: “The Heverlee drinker is adventurous and bold, and loves socialising with friends, and this new fridge pack means consumers can enjoy the crisp and refreshing taste of a Heverlee they know and love with their friends at home at a moment’s notice.”
10x440ml is £12.50 RRP from Morrisons and RRP £13.99 Convenience
