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Home Retail News Retailer News

Honest Burgers to give away 100 Double Smashed Cheeseburgers at 39 restaurants

by Fiona Briggs
October 28, 2024
in Retailer News
Reading Time: 2 mins read

Honest BurgersHonest Burgers is bringing something special to burger-lovers with an exciting one-day giveaway to showcase its best Smashed Burger yet. On Wednesday, 13th November, from 11:00am, Honest Burgers will be giving away 100 Double Smashed Cheeseburgers with its signature Rosemary Salted Chips across all 39 of its UK restaurants.

This will be an exclusive opportunity to taste Honest Burgers‘ brand new smashed burger recipe, showcasing a range of enhancements. The burger features a softer, more pillowy bun, an even crisper smashed patty, and new sweet onions, all complemented by Honest’s signature brown butter mayo.

Honest first launched its Smashed Burger over two years ago, and it quickly became a standout favourite, with 1 in 5 of all burgers ordered at Honest now being Smashed. Building on the overwhelming success of last year’s giveaway, which sold out in record time, Honest has doubled up this year, serving 100 Double Smashed Cheeseburgers, instead of singles.

“We’ve already sold 1 million smashed burgers this year and our new recipe is our best yet, so we’re excited to share our latest Double Smashed Burger with as many people as possible and say thank you to our customers for their ongoing support,” says Tom Barton, co-founder of Honest Burgers. “This is also an opportunity to offer a taste of what’s to come ahead of the launch of our new smashed only concept, we believe we can offer Honest quality in an experience built for speed and convenience.”

Set to officially launch to customers later this year, the concept will offer a whole new range of Smashed Burgers, loaded chips and fresh milkshakes, served in a quick service format without compromising on the brand’s core principles of making everything themselves in the Honest butchery and central kitchen.

Honest Burgers Giveaway

On 13th November the giveaway will be available for both dine-in and takeaway customers, on a first-come, first-served basis. As part of the giveaway, each Honest Burgers location will issue tickets numbered 1 to 100 to the first 100 customers in line. Every ticket will come with a special bonus— a QR code on the reverse that offers a chance to win 50 amazing prizes:

  • Smashed Burgers for a Year: 40 lucky customers will receive a £200 Honest Burgers voucher, giving them a Double Smashed Burger with Chips per month for a whole year.
  • 10 Tickets to the Smash + Grab Launch Party: Winners will gain entry to this exclusive event celebrating Honest Burgers’ new Smashed Concept.
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