Leading coffee brand Kenco is set to invigorate the category with the launch of two exciting new additions to its popular Iced/Hot range: the Kenco Iced/Hot Whipped Americano Frappe and the Kenco Iced/Hot Creamy Latte. The new launches will offer retailers a unique opportunity to drive sales and attract younger consumers seeking convenient, coffee shop-style experiences at home.
Tapping into the soaring popularity of both Americano and Frappe drinks, Kenco is the first to market with an Americano Frappe in a convenient sachet format. This innovative product caters to the growing demand for iced coffee, particularly among under-35s, with 84.5% consuming at least one cold beverage in UK coffee shops in the last 12 months. This first-of-its-kind beverage delivers the familiar taste of an Americano with an innovative, aerated texture. Its mixed, delicate bubbles cascade throughout the drink, reminiscent of a Nitro Cold Brew. Topped with a luxuriously thick crema that holds its form from first sip to last, the Americano Frappe offers a refreshing pick-me-up with a uniquely satisfying and visually appealing coffee indulgence.
Joining the Americano Frappe is the Kenco Iced/Hot Creamy Latte, building on the success of the existing Kenco Iced/Hot and Latte ranges. With Latte being the top choice for 72% of coffee shop consumers, this new product offers a dual-function format, allowing consumers to enjoy a delicious latte either hot or iced from a single box.
Driven by consumer insight around the popularity of iced coffee among a younger audience and the desire for convenient, coffee shop-style experiences at home, this flexible innovation creates even more consumption occasions. With 28% of consumers seeking quicker, easier-to-make products and 26% specifically wanting more convenient iced coffee options, these single-sachet packs are a perfect fit. With iced lattes perfect for the summer and hot lattes ideal for the winter months, the Iced/Hot range provides a great opportunity for retailers to maximise their rate of sale throughout the entire year.
With the in-home frothy coffee category continuing to grow, with sales up 10%, over a third of this is led by Kenco, which has seen 17% growth within its specialties’ rang, mainly driven by the successful launch of Kenco Millicano Speciality tins last year. The new Millicano range has generated £3.7m worth of value sales making up 10% of total Kenco Specialties sales.
Maria Kabalyk, head of category & shopper, Jacobs Douwe Egberts Peet’s UK & IE, said: “Convenience is king in today’s market, and our new Kenco Iced/Hot range directly addresses that demand. By offering delicious coffee shop flavours in a convenient format, we’re empowering retailers to capitalise on the growing consumer desire for a wider range of high-quality, convenient iced coffee choices.”
The launch will be supported with extensive marketing activations including in-store sampling and shopper initiatives.
Kenco Iced/Hot Whipped Americano Frappe (8 sachets, each 11.5g) and Kenco Iced/Hot Creamy Latte (8 sachets, each 18.3g) will be available exclusively in Tesco from 26th May at a price of £1.99*, Sainsburys and Morrisons August onwards and Asda November onwards.
* The promotion price/mechanic constitutes a maximum resale price.
**Price is at the sole discretion of the retailers.
