Mamas & Papas has expanded its pushchair and travel systems offering with the introduction of two new brands, Egg and Venicci, marking the leading nursery brand’s largest range to date.
The addition of Egg and Venicci brings Mamas & Papas’ offering to a total of 70 brands, spanning compact city strollers, complete all-terrain travel systems, and airline compatible models, with the move giving parents more choice, more expertise and more confidence across industry-leading brands.
Egg will be available across 64 Mamas & Papas stores and concessions nationwide, with Venicci launching in 49 locations from 29th July. Both brands will also be available online and through the Mamas & Papas app, enabling parents to compare leading brands side by side, supported by expert advice from in-store nursery specialists and online guidance.
The expansion forms part of the retailer’s ongoing commitment to reinforcing its authority within the category, offering only the highest-performing and most in-demand products to meet a broad range of customer needs and lifestyles. The move also further strengths Mamas & Papas’ position as a leading destination for pushchairs and nursery products, whilst also supporting the brand’s wider strategy to continue growing its portfolio and ensuring parents can access trusted, market-leading products all in one place.
Sarah Ashby COO at Mamas & Papas, commented:
“The addition of Egg and Venicci is a key moment for us as we look to offer parents even more choice when it comes to those milestone purchases. It not only marks our biggest pushchair offering to date, but also our commitment to listening to customer needs and responding to demand.
“We know from both customer insight and market performance that Egg and Venicci are high-growth brands within the travel system category, and we’ve seen this strong demand reflected in in-store requests, online trends and wider market success. They’re a brilliant addition to our existing offering, and as part of our ongoing commitment to cementing our position as a leading UK nursery retailer with a comprehensive, multi-channel platform for leading brands.”
From 29th July, parents-to-be will be able to view the new Egg and Venicci products as part of Mamas & Papas’ free Buying for Baby appointments, a one-to-one personal shopping experience designed to help parents prepare for their new arrival with confidence.
Customers who spend over £1,000 during their Buying for Baby appointment can receive up to £400 in vouchers to spend in-store, offering the strongest rewards for parents on the high street.
Explore the full pushchair offering here
