As the UK basks in a heatwave, plant-based food company THIS™ is seeing the summer impact and sales sizzling. The London based firm’s burger and sausage ranges in Sainsbury’s and Tesco is up 21%* in the past two weeks compared to the previous base.
More sun means more BBQs, and Brits are clearly bringing plant-based to the party. From back garden get-togethers to park grill sessions, the rise in flexitarian BBQing shows consumers are turning to options that are big on taste, not compromise.
Nick Ball, Commercial Director of THIS™ commented: “Nothing says summer like the smell of a barbecued sausage wafting over the fence — and there’s a good chance it’s a plant-based one. With the UK heatwave prompting BBQs up and down the country, meat-free options are taking centre stage. A 21% uplift in our burger and sausage sales at Tesco and Sainsbury’s shows that shoppers are choosing big flavour without the compromise.”
THIS™ offers a wide range of plant-based products that are great for a BBQ, including award winning bangers THIS™ Isn’t Pork Sausages, made to fool even the most ardent of carnivores, This Isn’t Beef Plant-Based Burgers and THIS™ Isn’t Lamb Kebabs, all designed to deliver on taste, texture, and sustainability.
Earlier this month, THIS™ turned up the heat with a cheeky hidden-camera stunt – the launch of a fully portable, wearable BBQ. Designed to prove that barbecues should be for everyone, everywhere, the campaign features a bespoke rig complete with glowing coals, fake smoke, sizzling sound effects, and ready-to-eat THIS™ products. The public was caught off guard as a woman grilled plant-based burgers at a pub bar and bus stop, a gym-goer cooked lamb-style kebabs on a treadmill, and another tucked into a plant-based sausage in the middle of a library.
Whether you’re queuing for a bus or waiting on a mojito, THIS™ wants to make sure nobody misses out on the BBQ moment — no matter how unexpected the setting.
