Pricer, the leading in-store automation and communication solutions provider, has announced a collaboration with Google Cloud to accelerate retailers’ pricing automation and shelf-edge digitalisation. The collaboration, which sees Pricer’s Plaza platform enabled by Google Cloud, will deliver greater speed, scalability and security to power in-store efficiencies and drive enhanced customer experience.
Pricer Plaza offers retailers scalable end-to-end management to run digital in-store systems on a single, unified platform via its sophisticated Software as a Service (SaaS), cloud-based system. Its secure, managed service eliminates manual updates, offering centralised control and automation across the entire store estate and across locales.
Partnering with Google Cloud, which allows retailers to build with Generative AI (Gen AI), deploy apps fast and analyse data in seconds, Pricer will now deliver enhanced speed and scale to in-store automation.
As well as automated real-time pricing and data updates, which sees Plaza deliver 19 million price updates globally every day, the combined solution leverages Google Cloud’s high-speed data processing. This ensures product information and pricing are updated rapidly, dynamically and accurately, whether that’s estate-wide or across different regions and locales.
And, in addition to Pricer Plaza’s DataLoad capabilities, which offer no-code integration to implement a new store in less than two hours, the unified store automation platform can now deploy large-format stores and hypermarkets (<50k ESL stores) overnight. This limits downtime and interference with store operations during opening hours to ensure customer experience isn’t compromised.
Google Cloud’s industry-leading security architecture is also adding even greater protection of data integrity and advanced threat detection and prevention to Pricer Plaza. This means retailers’ store systems are protected from vulnerabilities, with robust back up and data loss recovery capabilities available to be deployed should they ever be needed. Additional security layers also benefit from Google Cloud’s extensive compliance support, which meets global privacy and security requirements, including GDPR, SOC and ISO standards.
Peter Ward, UK Country Manager at Pricer, commented: “Faced with significant rising cost pressures – from wages to rates – driving in-store operational efficiencies and labour productivity are increasingly becoming the keystones for store execution that drive performance profitably. Automation sits at the intersection of delivering both of these key requirements, which is why we’ve sought to deliver even more speed, scale and simplicity with our integration of Plaza on to Google Cloud.”
Announced ahead of NRF’s Big Show, taking place in New York between 12 – 14 January, Pricer will be showcasing further key features of its strategic partnership with Google Cloud at its Booth #6629: https://www.pricer.com/nrf-2025.
