Renshaw, the trusted brand for cake decorating and home baking since 1898, has secured a major Tesco listing, launching 10 new products into selected stores from 5 May.
Marking Renshaw’s biggest retail move since becoming part of British Bakels, the launch includes two new-to-market ranges: At Home Dessert Kits (exclusive to Tesco), first-to-market 50% real fruit bakery fillings, plus a range of multipack ready-to-roll fondant icings.
The products have been developed to complement Tesco’s focus on accessible, convenient home baking, helping shoppers create high-quality bakes and desserts with ease. From family cake decorating and occasion baking to easy entertaining and everyday sweet treats, the range is designed to suit a wide variety of occasions.
The launch marks a significant step-change for Renshaw, signalling increased investment and momentum under British Bakels, part of the global Bakels Group, and supporting the brand’s wider ambition to continue inspiring the world to bake.
A fun and vibrant brand led campaign will support the launch, combining paid social, retail media and in-store activation to drive brand awareness, with further amplification through partnerships with Good Food and Easy Cook. The campaign will be brought to life through collaborations with leading cake artists Suzanne Thorpe (Founder of The Frostery) and Andrew Fuller (Sugar Freak Show), driving standout, creative content that inspires consumers to get baking.
James Cawthorne, managing director of British Bakels said: “This Tesco listing marks a major milestone for Renshaw and reflects the momentum we are building behind the brand. It allows us to bring our expertise to more shoppers through a broad range of products that make baking easier, more stress free and more enjoyable.”
The Renshaw x Tesco range includes:
- Renshaw Strawberry Fruit Filling, 300g, RRP £3.50
- Renshaw Blueberry Fruit Filling, 300g, RRP £3.50
- Renshaw Dark Cherry Fruit Filling, 300g, RRP £3.50
- Renshaw Pastel Multipack Ready-to-Roll Fondant, 5 x 100g, RRP £3.50
- Renshaw Natural Multipack Ready-to-Roll Fondant, 5 x 100g, RRP £3.50
- Renshaw Neon Multipack Ready-to-Roll Fondant, 5 x 100g, RRP £3.50
- Renshaw Sicilian Lemon & Belgian White Chocolate Cheesecake Kit, 425g, RRP £3.50
- Renshaw Belgian White Chocolate Cookie Kit, 365g, RRP £3.50
- Renshaw Belgian Chocolate Mousse Kit, 345g, RRP £3.50
- Renshaw Belgian Chocolate Loaded Doughnut Kit, 265g, RRP £3.50.
