Samsung Electronics UK has announced the appointment of Deborah Honig, its first-ever chief customer officer.
With responsibility for delivering an innovative, customer-first experience, Honig will span the breadth of Samsung’s business offerings, bringing its product technology together on both a functional and emotional level.
Samsung is uniquely positioned as a global technology company with its ecosystem of products and services to help revolutionise the way people live and engage in the world. Honig will be tasked with evolving the overarching brand offering here in the UK and with this in mind, helping to define its purpose in the everyday for work, rest and play.
Honig joins Samsung UK with extensive global experience at the executive level and a track record of success in building high-performing teams whilst delivering innovation and growth across a number of consumer facing sectors. She spent the first part of her career as a management consultant at McKinsey where she was part of the consumer practice and advised global businesses on strategy, marketing and commercial leadership. Honig went on to work for some of the world’s most loved brands including Nike, Amazon, M&S and Starbucks. She has been responsible for developing brands and customer propositions, developing strategic partnerships, leading retail businesses and building new omni-channel capabilities, and leveraging data and technology to transform how businesses serve the needs of their customers.
Speaking of her appointment, Honig said: “From its rich cultural heritage to the breadth of innovative technology that our customers are using in their daily lives, Samsung is such an exciting brand to help steward and I’m thrilled to be joining the team. Our technology puts the power into our customers’ hands and gives them tools to save time and money, bring joy to their homes and communities, and solve the problems that matter most to them.
“Throughout my career I’ve always put myself in the shoes of our customers to fully appreciate what they want and expect from a brand. I look forward to working with the fantastic team here at Samsung to deepen our connection with our customers, and help them get the most out of their technology and their relationship with us.”
Inha Cho, President, Samsung UK & Ireland, said: “On behalf of Samsung UK, I am thrilled to welcome Deborah as our first UK Chief Customer Officer. She brings a wealth of experience from her strategic and commercial leadership roles at a number of world-class companies, and a unique understanding of UK consumers and the retail landscape. I am proud to have her by my side to drive transformational change across our brand communications, partner engagement and cross-divisional collaboration. Deborah will be key to us developing a more customer-centric culture, alongside building long-term loyal customers through more tailored and personalised relationships.”