Sainsbury’s is offering customers a literal fresh start this new year with launches from beloved Perfetti Van Melle brands, Smint and Mentos, available now.
Smint, the UK’s number one sugar-free mint, is keeping Sainsbury’s shoppers feeling fresher for longer with its 50 piece tin, introduced to aisles in a suite of flavours including Peppermint, Spearmint, and Strawberry. Smint’s Peppermint 150 bottle launches alongside these refreshing feel-good favourites, offering even more freshness at great value.
Consumer taste tests have revealed that Mentos Gum is ‘Unbeaten on Taste and Flavour’[1] – perfect timing to launch all five variants of Mentos Pure Fresh Gum Paper Bottle across Sainsbury’s supermarkets and locals. Freshmint, Spearmint, Tropical, Bubblefresh, and best-selling Cherry flavour promise 50 moments of flavour-packed freshness per bottle. Now the nation’s number two Gum Manufacturer with a sizeable brand value of £14.7m[2], the new Mentos Gum listings are primed to fuel apetite from the 30 million Brits that chew gum.
In addition to the ranged SKUs, Perfetti Van Melle has supported Smint and Mentos’ new launches with a refeshment shipper sent to 440 Sainsbury’s stores, giving consumers even more opportunities to say ‘Yes to Fresh’!
Smint and Mentos refreshment fixes can be found across Sainsbury’s Food to Go aisles, INQ, Kiosks and checkout-side, capitalising on impulse purchases by encouraging customers to take a moment to refresh and recharge.
Rob Lockley, UK Sales Director, Perfetti Van Melle: “It’s unsurprising that refreshment remains a top shopper mission; routines may differ, but the need to stay fresh, alert and ready for the day is unchanged.
Both sugar-free and HFSS-compliant, Smint and Mentos Pure Fresh Gum provide inclusive and flavourful refreshment aligned to the health consciousness that comes with the new year. We’re pleased to be working with Sainsbury’s to kickstart a healthy and fresh 2025.
These nationwide Sainsbury’s listings are the next step towards solidifying Smint and Mentos as Britain’s top picks for refreshment…and the category’s number one sales generators!”
Smint 50 piece, RSP: £1.50
Smint 150 piece Value Pack, RSP: £2.99
Mentos Pure Fresh Gum Paperboard Bottle 50 piece, RSP: £2.80
