Premium kitchen appliance brand, NEFF, has announced a new social-led campaign by full-service communications agency, krow Group featuring award-winning chef Tom Kerridge. The campaign encourages foodies to not just purchase any kitchen, but a NEFF one.
After krow Group launched NEFF’s ‘Enjoy the Show’ platform earlier this year, they have partnered with chef, Tom Kerridge, to reinforce NEFF as the first choice for premium ovens. The campaign targets the nation’s food lovers, who view their kitchen as a stage to unleash their creativity with appliances that are show-worthy.
To demonstrate that NEFF appliances can withstand the ultimate test of home cooking, Tom Kerridge was tasked with making his perfect Sunday roast. The creative shows Tom’s innovative approach to creating the dish. He uses the distinctive features offered by NEFF appliances, along with his culinary expertise, to elevate the meal in ways such as roast beef with a marmite glaze.
The campaign will run until the end of November and be distributed across social media channels, Meta, Pinterest and YouTube.
Sue Flowers, brand Manager, NEFF UK, said: “We’re on a fantastic journey with krow Group, and keen to see further success following the launch of ‘Enjoy the Show’ campaign earlier in the year. It’s great to further bolster our message and show how seamless the NEFF appliances are with Tom Kerridge showing the nation how it’s done”.
Harman Randhawa, managing director, Krow Group, adds: “NEFF creates fantastic products that transform people’s kitchens, so it was an amazing opportunity to be able to work with Tom Kerridge to showcase the capabilities of the appliances. Tom’s dedication to elevating Great British products and his focus on food was a perfect match for NEFF to take on the humble Sunday roast.”
