Versuni, the official brand licensee for Philips home appliances, has today announced a new multi-year partnership with Unilever Foods, uniting category leading airfryer innovation with trusted flavour.
The collaboration is set to inspire more confident, flavour-led cooking at home and help retailers unlock growth in the fast-expanding airfryer market.
As airfrying continues to surge across UK households, Versuni and Unilever Foods will work together to make great-tasting results easier to achieve, combining intuitive Philips Airfryer technology with Knorr’s accessible, reliable flavour solutions.
The announcement follows a wave of innovative launches from the appliance brand, from the Philips 4000 Series Stacked Dual Basket Airfryer which features two vertically stacked 5L baskets, to the sophisticated Philips 5000 Series Dual Basket Airfryer with Steam.
In the UK, the 2026 partnership spotlights the Knorr Seasonings portfolio, including Knorr Fast & Flavourful Cooking Pastes and Knorr Aromat – products designed to deliver bold, reliable flavour with minimal effort, making them ideal for airfryer cooking.
Initially launching in Tesco stores from July, the partnership will kick off with an in-store airfryer giveaway. All customers need to do is scan a QR code on POS to be in with a chance of winning one of the latest Philips Airfryers.
Throughout summer, the partnership will roll out to a range of UK retailers, with in store sampling and demo opportunities.
By helping consumers overcome common challenges such as bland flavour or lack of inspiration, Knorr acts as a kitchen wingman, making it easy to add bold, delicious flavour quickly to everyday dishes. These simple flavour solutions are perfectly suited to busy weeknights and everyday meals, helping people get more from their airfryer with confidence and ease.
From quick wins to more creative airfryer meals, Knorr supports confidence and consistency in the kitchen, helping shoppers achieve reliable, great‑tasting results every time. Combined with the innovative RapidAir and SteamFry technologies used in Philips Airfryers, this means food that is delicious, crispy, tender and evenly cooked, every time.
Building on this success, the ambition is to expand the partnership over time across the wider Unilever Foods portfolio, unlocking even more value for shoppers and retailers in the years to come.
Marloes Laan, chief marketing officer at Versuni (global licensee for Philips domestic appliances), said: “Airfrying began with the Philips Airfryer in 2010 and is now part of everyday cooking around the world. Continuous innovation enables us to help people create great-tasting, healthier meals with ease. This ambition aligns seamlessly with Unilever Foods’ mission to make flavour-packed cooking effortless. Together, we’re making everyday cooking easier and more enjoyable around the world.”
Joanny Lijbers, vice president cooking aids & marketing transformation Europe at Unilever Foods, said: “At Knorr, flavour has always been our superpower. Partnering with Philips Airfryers allows us to bring that expertise into one of the fastest-growing cooking occasions in Europe. It’s about inspiring people to experiment, rediscover joy in everyday meals, and feel supported in the kitchen – because wherever you are on your cooking journey, we’ve got you.”
