Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a new brand partnership with Lancashire Farm, bringing the iconic Mr Bean to fridges across the UK in a fun-filled on-pack promotion launching this October.
Appearing on yoghurt tubs across Lancashire Farm’s Natural Bio, Fat Free, and Greek Style ranges, the promotion also offers families the chance to win a UK weekend break, plus runner-up prizes of official Mr Bean merchandise. Available in major UK retailers, the promotion will be supported by a digital campaign across the Mr Bean and Lancashire Farm owned channels, and a dedicated landing page on Lancashire Farm’s website.
Hannah Clarke, senior brand & marketing manager, Banijay Kids & Family says: “Mr Bean continues to deliver exceptional brand value driven by its broad family appeal and global recognition. Our collaboration with Lancashire Farm is a playful, high-visibility campaign and a fantastic example of how we’re extending the reach of Mr Bean through smart, family-focused brand activations.”
Jack Morrison, head of commercial, Lancashire Farm, adds: “We’re delighted to collaborate with Banijay Kids & Family to bring the beloved Mr Bean character to our packaging. Lancashire Farm has a strong connection with families across the UK, and we’re excited to deliver these fun, promotional packs to households nationwide.”
2025 marks 35 years since Mr Bean first hit screens. It has been broadcast in 200+ territories, with the series in continual distribution for 35 years. Co-created by Rowan Atkinson and Richard Curtis, the eponymous hero was played by Rowan Atkinson, who now voices the globally successful animated series. Produced by Tiger Aspect Kids & Family (part of Banijay Kids & Family), Mr Bean: The Animated Series launched in 2002 and returned for a new, fourth season this year.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated marketing division is responsible for setting and executing the business’ overall global brand strategies and amplification for its standout portfolio of titles.
