A new independent distribution and brand-building company, Chimera Brand Development Ltd has launched in the UK drinks sector, founded by veteran industry professionals Seymour Ferreira and Douglas Bratten who believe UK spirits distribution deserves a shake-up.
With a clear focus on premium and super-premium adult beverages, Chimera has opened its portfolio with three distinctive brands: La Gritona Tequila, a subtle and distinctive 100% blue agave tequila made in a small distillery in the highlands of Jalisco by Melly Barajas, one of the few female master tequila distillers in Mexico; Strucchi Vermouth, a versatile range of Red, White, Dry & Bitter Italian vermouths, created in Barbaresco from recipes developed by winemaker Arnaldo Strucchi in 1907, and Riviera ROC Aperitivo, designed to capture the spirit of the Italian Riviera, and the iconic aperitivo experience, ROC is crafted from Italian Rosé wine, infused with grapefruit and herbal hints of rosemary and thyme.
Recognising that the traditional distributor model needs rethinking, Chimera knows that one model does not fit all. The approach is to build long-term value for fewer brands, with bespoke laser focus; the expert team will carefully select brands to represent, offering strategic positioning, market development and tailored distribution models. The business is particularly focused on representing independently owned, sustainability-minded brands that bring a clear point of difference to the UK market.
“Our mission is to deliver a focused, collaborative and effective distribution model,” says Seymour Ferreira, CEO. “We aim to provide brand owners with the commercial support they need while maintaining the integrity and identity of each brand we represent.”
With ambitions to become a leading player in the UK’s independent distribution space over the next five years, specialising in high-quality, premium and unique brands. Chimera offers brands a flexible service model with four platform options – ranging from import-only to full-service distribution, brand building and market execution – allowing partnerships to be tailored based on each brand’s stage of growth and UK market ambitions.
Douglas Bratten, COO and finance director, adds: “By working with a smaller number of high-potential brands across all categories, we’re able to give each brand the time, attention and strategic input they need to grow successfully in the UK market.”
WHY CHIMERA?
Experienced team, proven expertise
Both Chimera’s CEO and COO have extensive experience in launching and developing spirit distribution companies. The Chimera management team brings years of industry knowledge and will implement best practices to achieve outstanding results.
- Streamlined, focused approach:
- Fewer brands, deeper focus. Chimera concentrates its efforts on what matters most.
- Technology-Driven Distributor for the 21st Century:
- Utilising technology to drive growth.
- Tailored Service Models:
- To provide the appropriate level of brand-building service in line with each brand’s lifecycle.
To learn more or to discuss partnership opportunities, visit: www.chimera.london
