Pioneering cleaning brand, Ecover ®, has today announced the launch of its new Power Washing Up Liquid, delivering the brand’s most effective dish cleaning formula* to date while remaining gentle on skin.
The new product responds to trending consumer demand[1] or high-performance cleaning products that don’t compromise on skin care or environmental responsibility.
With consumers actively seeking cleaning products that don’t harm their hands without sacrificing performance[2], Ecover’s Power Washing Up Liquid addresses this need with its effective, dermatologically tested cleaning formula. Long-lasting suds and a smart clean approach ensure Power Washing Up Liquid gets the job done with less product and scrubbing every time, helping reduce water, time, and product waste.
The Power Washing Up Liquid has been developed to be gentle on skin with its pH-neutral formula. Available in a premium bergamot and sage fragrance, Ecover’s most powerful formula comes in two convenient sizes 950ml (RRP: £4.95) and 450ml (RRP: £2.95) bottles, which can wash up to 7,400 and 3,600 dishes respectively, as well as a 5L refill (RRP: £18.00). All formats are Leaping Bunny-certified and made in Ecover’s certified Platinum Zero Waste factory using 100% recycled plastic bottles (minus caps) and 100% recyclable packaging, reducing the environmental impact from production to disposal.
“Consumers shouldn’t have to choose between powerful cleaning and caring for their skin. With our new Power Washing Up Liquid, we’ve created a formula that cuts through tough grease while staying gentle on hands – all with less product, less scrubbing, and less waste.” an Ecover spokesperson said. “It’s our most effective washing‑up liquid yet, designed to deliver high performance using thoughtfully chosen ingredients that have minimal negative impact on people and the planet.”
Ecover’s Power Washing Up Liquid joins Power dishwasher tablets and toilet cleaner in its most efficacious tier. The product expands Ecover’s comprehensive lineup of innovative cleaning products, including laundry detergents, fabric softeners, and stain removers – all made with consciously chosen ingredients.
Buy Ecover Power Washing Up Liquid from Amazon, Waitrose and Sainsbury’s.
