MONIN, the global beverage flavour expert, is expanding its Le Fruit de MONIN range with the addition of Jabuticaba, an exotic fruity flavour from the forests of Brazil.
This tropical superfruit is grown on the trunk of the jabuticabeira (Plinia cauliflora) tree, also known as the Brazilian grape tree – and is the first fruit in the Le Fruit de MONIN range that does not grow on a stem. Made with 50% fruit, the new Jabuticaba flavour tastes like a blend of blackcurrant, cherry and grape, and has aromatic complexity of woody notes thanks to the berry growing on the tree trunk.
This delicious berry is harvested only two times a year and is 3 to 4cm in diameter with a purplish-blue colour, whilst its flesh is white and gelatinous. It offers a fresh and fruity year-round flavour that is perfect for cocktails, mocktails, iced teas and culinary creations.
Lee Hyde, Senior Beverage Expert at MONIN, comments: “Exotic flavours are going to be huge this summer. Brazilian flavours in particular are the fastest growing global flavours, with the fastest growth rate of +5.6% year-on-year in the US1, and we expect this trend to have a presence in the UK. Consumers are also looking for novelty flavours; almost half (40%)2 seek innovation and want to keep up with what’s new, and this applies to their drinks, too.
“MONIN’s new Le Fruit de MONIN Jabuticaba is the only Jabuticaba fruit mix available on the market, offering venues the opportunity to craft unique drinks creations that truly elevate their menu. Bartenders and baristas have the opportunity to take inspiration from the story of the Jabuticaba berry for their signature applications, and we look forward to seeing how this exciting new flavour is used in bars, restaurants and coffee shops up and down the country.”
Visit the Le Fruit de MONIN Jabuticaba product page here. Available now in 1L, Le Fruit de MONIN Jabuticaba is this summer’s must-have flavour for bartenders and baristas across the country.
