N Brown Group, the inclusive fashion and retail platform, has announced the appointment of Arfan Sabir as trading and marketing director.
In this newly created role, Sabir will bring together N Brown’s trading and marketing functions for the first time, creating a stronger, more integrated approach that will sharpen the Group’s focus on commercial trading opportunities, elevate the customer experience, and accelerate growth.
Sabir brings over 25 years’ experience transforming and scaling digital and omnichannel businesses, helping traditional retail models evolve into customer-centric, digital-led, and high-growth operations. His background includes senior ecommerce roles with leading retailers such as LEGO, Mothercare, and Dreams, and most recently as vice president of e-commerce at leading global electronics distributor Avnet.
Dene Jones, CEO of retail at N Brown said: “The creation of the trading and marketing director role reflects our commitment to driving commercial excellence and delivering an outstanding customer experience. Arfan’s proven track record in omni-channel digital transformation and growth makes him the ideal person to lead this combined function, and we are excited to welcome him to the business.”
Sabir said: “I’m thrilled to be joining N Brown at such an exciting time. Bringing trading and marketing together will ensure an even sharper focus on commercial trading opportunities, while delivering a cohesive and customer-focused approach that drives growth and strengthens the Group’s market position.”
