Sweetdreams is excited to announce the introduction of Choc Nibbles £1 Price-Marked Packs (PMPs) into the convenience sector.
Known for its quirky and delicious chocolate treats, Choc Nibbles has been a household name for over 30 years, with an established presence in retailers, convenience stores and independents.
The rollout includes its popular 135g share bags in Original, Mint, Orange, Birthday Cake and Toffee Crumble flavours, as well as the new Original Choc Nibbles bar, 120g, all available at the attractive price point of £1.00. Offering great POR and value for consumers, the new PMP’s will be available from 5th August.
The PMPs will be available in Go Local, Day-Today, Premier, Londis, Budgens, Family Shopper stores across the UK. Retailers will also be able to purchase the packs from the following wholesalers: Booker, Parfetts, Dhamecha, Hancocks, United Wholesale Scotland and DeeBee.
Sweetdreams’ decision to launch new PMPs comes as research from Lumina Intelligence shows that seven out of 10 impulse shoppers prefer PMPs over non-price-marked products. With the cost of living crisis, customers are looking for value for money when making purchasing decisions. PMPs have gained renewed importance as they counter inflated prices and boost shopper satisfaction.
As cocoa prices increase globally, Choc Nibbles is also bucking the trend of more costly chocolate by introducing PMPs – and demonstrating a commitment to developing high quality, affordable products for consumers.
Research by data analyst TWC highlighted that 78% of retailers believe PMPs offer good value to shoppers, making them beneficial for both consumers and retailers.
James Jeffery, head of sales at Sweetdreams, said: “Choc Nibbles always represents great value in the chocolate confectionery category. It is a fun, unique product that stands out from the crowd for its quirky appearance. Our commitment to delivering great consumer value while offering strong retailer margins is evident with our £1 PMPs. The strategic launch of our £1 PMP range meets the needs of value-conscious shoppers and supports retailer growth. These packs are essential stock items and primary growth drivers in the convenience sector.”
For convenience stores, the £1 price point is especially effective, functioning as a powerful marketing tool that conveys promotional offers without additional signage costs. PMPs also enhance inventory management by prioritising older stock, reducing waste and ensuring freshness. They are essential for building trust with consumers, providing clear and consistent pricing. They are perceived as promotional, encouraging purchases and fostering brand loyalty.
Emily Hadley, confectionery buyer at Hancocks, said: “We are thrilled to be launching £1 PMP Choc Nibbles bags into Hancocks Cash and Carry. As the marketplace continues to navigate these particularly challenging economic times, we have seen a huge decline in the £1 price-mark so this range of new product development from Sweetdreams is sure to capture the attention of Hancocks’ value-driven customer. At 135g, we are launching a highly competitive product with the £1 flash offering visible value to the end-consumer as well as an important point of difference to convenience retailers versus the supermarkets.”
Stuart Law, head of trading at Parfetts, said: “I am delighted that we are launching in PMP. We believe that the PMP will be the key to unlocking the full potential of the brand in our channel. The round pound is a great price point that most of the bigger impulse suppliers have vacated, and this gives Sweetdreams another point of difference.
“Wholesalers will benefit from increased sales – price marking is proven to deliver volume increases that no other mechanic can. Retailers will also benefit from the sales and profit increase, and the consumer gets to purchase a great product at a fair price.”
The PMP strategy puts Choc Nibbles firmly on the radar for offering great value chocolate products to wholesalers and convenience retailers, and championing pocket friendly prices for the consumer.
