English Tea Shop, the B Corp certified organic tea company, has moved into premium Christmas gifting with the launch of Sip the Season, a new keepsake-led range that sits above its established festive line-up and spans RSP £3.29 to £22.99.
Designed to move tea into the premium gift tier alongside chocolate, candles and beauty, the new range is aimed at gift-led shoppers and sustainability-conscious buyers looking for ethical, design-led products.
Every Sip the Season product is hand-assembled in Sri Lanka through English Tea Shop’s value-added model, which keeps packing and finishing in the growing region rather than exporting bulk tea for assembly elsewhere. The brand works directly with more than 1,400 small-scale farmers and holds a B Corp certification, alongside two King’s Awards for Enterprise in Sustainable Development.
Suranga Herath, CEO of English Tea Shop, said: “Premium gifting is where the growth is at Christmas, and tea has been under-represented in that tier. Shoppers are looking for gifts with design, a story and something that lasts beyond the day, and Sip the Season gives retailers a tea range that competes on those terms rather than on price.
“Each format is hand-assembled in Sri Lanka through a value-added process that supports our communities, while delivering the quality, visual impact and overall gifting experience expected in premium gifting.”
COLLECTION HIGHLIGHTS
English Tea Shop Nutcracker Collection, RSP £14.99 (singles from £3.29)
Joy, Harmony and Valour, in Christmas cracker packaging, each holding three organic pyramid teas. Crackers are the range’s lead format for table gifting, in single and multi-pack formats designed to drive incremental sales.
English Tea Shop Townhouse Advent Calendar, RSP £18.99
24 organic pyramid teas across 12 festive blends. Winner of a Christmas Wishlist Award 2026, judged by a panel of retail, media and TV names, and to be showcased at the Ideal Christmas Show in November.
Sleigh Ride Advent Calendar, RSP £21.99
The range centrepiece, shaped as Santa’s sleigh, with 24 organic pyramid teas across 12 blends.
Santa’s Winter Cottage, RSP £16.99
A cottage-shaped keepsake with numbered windows and hanging gift tag, holding 28 organic pyramid teas. Available in red and green.
Lantern Assortment, RSP £7.49, and Santa’s Stockings, RSP £4.49: impulse and stocking-filler formats.
Advent calendars from RSP £6.99: 17 further formats including book style, chest, puzzle, triangular, roll-down and Christmas tree designs, giving retailers a full price ladder from £6.99 to £21.99.
Premium Holiday Collection gift tins, RSP £14.99 to £22.99: keepsake tins of bestselling festive organic blends in red, blue, green and white, from 36 to 72 sachets.
Panettone Infusion, RSP £9.99: new seasonal blend for 2026, a caffeine-free rooibos infusion with cinnamon, cocoa and orange, in 10 loose leaf pyramids.
The full Sip the Season range is available now at etsteas.store and from selected retailers nationwide, including Selfridges, Liberty, and Dobbies.
